Rodion and I, belong to a family who owns a bakeshop business. The business was, in fact, a major player in the industry at that time, an enduring legacy that the family has established over many years. Then it suddenly came to me, as if it were an epiphany, that I am called to do more and give more to my people and perhaps to the whole world. I felt the eagerness to imprint my own personality on the name I wanted to introduce to the Filipinos. This is how Patty's Bakeshop came to be.
At that point in time, I can vividly recall that our vision for Patty's Bakeshop was to establish it as a unique entity, set apart from the rest of the bakeries, perhaps even surpassing the most prominent names. We wanted to bring to our future patrons a "genuine" quality that is affordable for everyone to enjoy. We recognized that Filipinos have a very discriminating taste and we wanted to capture these flavours in the many products we showcase to our customers. Our sincere desire was to provide Filipinos what they truly deserve.
With the grace of the Divine and thorough preparations, we launched our inaugural branch in 2014 in Lagtang, Talisay City, Cebu. Despite being a relatively new name in the industry, we were received with enthusiasm and earned the positive perception of the community. We were and continue to be sincerely grateful. To demonstrate that quality truly stands out on its own is one thing, to sustain it is another. Indeed, our company has had its fair share of struggles and challenges, as well as rewarding accomplishments. Our resources have been stretched thin at times to support our rapid expansion projects. Selecting viable locations has also been a difficult task – we have had branches that were closed before. Though painful, it was nonetheless necessary. As everyone surely knows, doing business is tough. We needed to contend with almost everything ranging from the weather to the economy. Building the right team with the right mix of people is also particularly challenging – we learned it the hard way.
Through these difficult experiences, we learned valuable lessons. We believe that with prayers and persistence, we managed to weather the storm – many of them. We started to develop our I.T. infrastructure for better controls; we invested in our research and development not only to find the best possible business locale but also to discover niches in the market. Finding professionals with the same passion has also helped a lot in sustaining the business and bringing it to where it is now. Since 2014, we can confidently say that we have grown so much. After our first branch, the business was able to establish a corporate headquarters in the year that followed (October of 2015). We have quite a few branches throughout the country and plans to have more as the business expands even further. The pandemic of 2019 tested our resilience and resolve. We never closed a branch; we, in fact, added some more and helped more people by providing them food and employment. For the year 2023, we have built more facilities to support our growing logistical requirements and established other business assets to gear up for the times ahead.
The Patty's brand is committed to the best bread (products), best people, and delightful experiences. Our business strategy is anchored upon the focus on quality, cleanliness, and customer satisfaction. Our colours, magenta, and yellow, inspire youthful warmth, creativity, and happiness. These colours also evoke feelings of appreciation and contentment. That is who Patty's is – youthful, vibrant, and refreshingly warm. Our slogan: “It’s time to delight!” is indicative of our passion to create wonderful moments. We wanted to bring out the best of every occasion and inspire our customers with the simple pleasures life has to offer.
At the moment, franchising is not a part of our business model. We feel that there is more for us to realize. However, it's important to note that we are open to business ventures that are mutually beneficial for the company and for other aspiring entrepreneurs – just like Rodion and myself in the past. We are continuously adding more varieties to our product lines such as Pinoy delicacies and “pasalubong” packages and all these are possible because we are driven by innovation. As a couple, we are also very much involved in the creation of new products. We also make sure to integrate spirituality into our company’s activities and developmental programs. Currently, Patty’s Bakeshop is making its presence felt in the digital space. As technology continuously develops, Patty’s Bakeshop will also assimilate these developments. We are currently increasing our social media footprint and we strive to bring the convenience of technological advancements into our very conduct of business and service delivery.
To conclude, my loving husband, Rodion would like to share with you these words:
"We can draw valuable lessons from St. Paul's approach in handling resistance and opposition. Rather than engaging in conflict with those who uphold superficial love and a culture of death, we should advocate for a culture of life and authentic love within family dynamics. Instead of emphasizing our differences and engaging in battles with our adversaries, it would be more beneficial to illuminate the way forward and showcase our actions and beliefs to the world. We must cultivate the ability to creatively adapt to new challenges and obstacles."
We are Patty’s Bakeshop. It’s time to delight!
Patty
